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DIGITAL BROCHURE 857 PICACHO LANE

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Marketing

Our MARKETING
APPROACH

Great marketing isn’t just about waiting for a buyer to come your way – it’s active promotion that targets likely buyers where they are, whether that’s online, around town or across the country. Armed with a suite of tools designed to share the beauty of your property with an affluent audience, we offer an impressive global stage from which to showcase your home.

INDUSTRY LEADING MARKETING

Crysta Metzger and her team of Sotheby’s International Realty marketing professionals will create an impactful collection of showstopping marketing collateral. We understand the attentive care required to spotlight the most extraordinary residences.

Photography & Video
Photography & Video

Each property will be professionally photographed including aerial shots and floor plan or Matterport Walk-thru’s, depending on the on client’s preference. Additionally, we'll create a stunning video showcasing your home, ensuring it stands out in the market. With 88 million video views on SothebysRealty.com in 2023 alone, your listing will reach a vast audience, maximizing its visibility and potential.

BROCHURE
BROCHURE

Elevate your property's presentation with our meticulously crafted property brochures, available in both print and electronic formats. Additionally, as part of our comprehensive marketing strategy, we'll send out eye-catching 'new listing' postcards to properties in the area, ensuring maximum exposure and engagement within the local community.

Social Media
Social Media

The social media landscape is yet another global stage where the beauty of your home may be put on display. The Sotheby's International Realty brand as well as our brokerage create exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day. Additionally, our YouTube channel has more subscribers and video views than any other real estate brand.

Online Exposure
Online Exposure

Top media partners, drive traffic to your listing! As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach an exposure. Properties experience immediate syndication syndication through a comprehensive network of prominent real estate websites such as Realtor.com, WSJ, Financial Times, Mansion Global, and more.

Print Advertising
Print Advertising

We still believe in the power of print advertising! We work with the best online and print publishers to drive better perforce and more return for our clients. From the Wall Street Journal and New York times, to Architectural Digest and Mansion Global; our print media encompasses a distinguished portfolio of Southern California specialty media affiliations, allowing Crysta Metzger and her team to showcase properties at a vast regional level.

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OPEN HOUSE EVENTS

What better way to experience your home than in person? 53% of buyers discover their future homes through open houses. We specialize in showcasing homes through strategically timed Saturday, Sunday, and Broker Open events. This streamlined market exposure ensures that your property stands out, attracting serious buyers who can envision their future within its walls.
*2021 National Association of REALTORS® Home Buyers and Sellers Generational Trends.

CUSTOM BROCHURES
& POSTCARDS

Even with the rapid embrace of digital media, the modern consumer still appreciates the tactile experience of holding a beautiful brochure or a printed invitation in their hands. We work closely with our clients to craft a bespoke collection of collateral for your property.

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DIGITAL BROCHURE

CUSTOM PROPERTY LISTING PAGE

Listing
Listing
Listing
2023 GLOBAL RESULT
PROVEN PERFORMANCE.

$143
BILLION

GLOBAL SALES
VOLUME (USD)

Proven Performance

Proven Performance
CONTINUOUS
ENGAGEMENT

over88M

VIDEOS PLAYED
IN 2023

over1M

SOCIAL MEDIA
FOLLOWERS

52M

VISITS TO
SOTHEBYSREALTY.COM

Proven Performance

pp mobile

Tailored Client Reports

Have questions? Get in touch 06

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