Our
MARKETING
APPROACH
Great marketing isn’t just about waiting for a buyer to come your way – it’s active promotion that targets likely buyers where they are, whether that’s online, around town or across the country. Armed with a suite of tools designed to share the beauty of your property with an affluent audience, we offer an impressive global stage from which to showcase your home.
INDUSTRY LEADING MARKETING
Crysta Metzger and her team of Sotheby’s International Realty marketing professionals will create an impactful collection of showstopping marketing collateral. We understand the attentive care required to spotlight the most extraordinary residences.
Each property will be professionally photographed including aerial shots and floor plan or Matterport Walk-thru’s, depending on the on client’s preference. Additionally, we'll create a stunning video showcasing your home, ensuring it stands out in the market. With 88 million video views on SothebysRealty.com in 2023 alone, your listing will reach a vast audience, maximizing its visibility and potential.
Elevate your property's presentation with our meticulously crafted property brochures, available in both print and electronic formats. Additionally, as part of our comprehensive marketing strategy, we'll send out eye-catching 'new listing' postcards to properties in the area, ensuring maximum exposure and engagement within the local community.
The social media landscape is yet another global stage where the beauty of your home may be put on display. The Sotheby's International Realty brand as well as our brokerage create exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day. Additionally, our YouTube channel has more subscribers and video views than any other real estate brand.
Top media partners, drive traffic to your listing! As soon as your property is on sothebysrealty.com, it is also distributed across a variety of leading websites across the world, maximizing reach an exposure. Properties experience immediate syndication syndication through a comprehensive network of prominent real estate websites such as Realtor.com, WSJ, Financial Times, Mansion Global, and more.
We still believe in the power of print advertising! We work with the best online and print publishers to drive better perforce and more return for our clients. From the Wall Street Journal and New York times, to Architectural Digest and Mansion Global; our print media encompasses a distinguished portfolio of Southern California specialty media affiliations, allowing Crysta Metzger and her team to showcase properties at a vast regional level.
OPEN HOUSE EVENTS
What better way to experience your home than in person? 53% of buyers discover their future homes through open houses. We specialize in showcasing homes through strategically timed Saturday, Sunday, and Broker Open events. This streamlined market exposure ensures that your property stands out, attracting serious buyers who can envision their future within its walls.
*2021 National Association of REALTORS® Home Buyers and Sellers Generational Trends.
CUSTOM
BROCHURES
& POSTCARDS
Even with the rapid embrace of digital media, the modern consumer still appreciates the tactile experience of holding a beautiful brochure or a printed invitation in their hands. We work closely with our clients to craft a bespoke collection of collateral for your property.
DIGITAL BROCHURE
CUSTOM PROPERTY LISTING PAGE
PROVEN PERFORMANCE.
$143
BILLION
GLOBAL SALES
VOLUME (USD)
ENGAGEMENT
over88M
VIDEOS PLAYED
IN 2023
over1M
SOCIAL MEDIA
FOLLOWERS
52M
VISITS TO
SOTHEBYSREALTY.COM